" BRAND STRATEGIST | Haines McGregor


Haines McGregor is a proudly independent Brand & Innovation agency.

We combine clarity and creativity to create Richer Brands – brands that reflect the richness of the world and its people.

HMc specialises in the FMCG sector, with a focus on food & drink, working deeply with a select group of major, forward-thinking brands including Carlsberg, Diageo, and Arla.

Our work is varied, but largely falls into three buckets…

1 | Brand Positioning

Defining the brand’s offering and visual identity to occupy a distinctive place in the mind of their target. We combine strategic thinking with conceptual thinking and standout design to give brands a clear and competitive point of view, delivered in impactful toolkits and brand bibles.

2 | Innovation

Spotting new opportunities for brands to stay relevant in a changing world. We stay close to trends, identitfy opportunities, developing and writing new product ideas and working closely with design to bring them to life for testing in research.

3 | Category Development

Helping our clients simplify, then bring-to-life, internal strategic documents and processes, such as audience segmentation, defining their innovation processes and shaping category strategy. We do this with great storytelling and powerful design, that ensures clarity and consistency.

No matter the challenge, we always put strong emphasis on creativity – not just in the end product, but throughout the process. This helps us unearth hidden consumer motivations, embed our thinking in organisations and drive distinctiveness for brands.



Day-to-day, you will be working across a few key brand and/or innovation projects as part of a small (2-4 person) project team, including another strategist and a designer.

This isn’t ‘only’ a thinking role – within these these tight teams, your responsibilities will span both strategic thinking and client handling. The doing is just as important. It is a hands-on job and being involved in several different projects at once means that effective project management and a detail-orientated approach will set you up for success.

Key responsibilities

(Role will flex depending on experience level):

  • Managing client relationships and project logistics
  • Keeping up with changing consumer behaviour, cultural trends & category news
  • Unearthing consumer truths and articulating a clear ‘so what’ for clients
  • Developing powerful brand positionings
  • Working with designers to turn these into visually impactful brand toolkits
  • Creating inspiring innovation platforms
  • Supporting in the set up and facilitation of slick digital/F2F workshops
  • Generating great ideas and turning these into compelling product concepts
  • Supporting in developing and presenting clear, persuasive strategic recommendations
  • Growing and developing client relationships
  • Working with finance and operations on forecasting, resourcing & admin

As a relatively small agency, we all get stuck into everything. This means alongside project work, you will have the opportunity to support with vital new business development initiatives: crafting proposals, joining pitches, writing great blog/social content, developing case studies and keeping our CRM system up to date with your contacts.

We are looking for someone with…

  • 1 – 2 years’ demonstrated experience solving brand / innovation challenges as an integral contributor
  • A strong understanding of UK and global FMCG companies … Food & Drink expertise is a bonus
  • An understanding of consumer behaviour / cultural trends and the opportunities they present for brands
  • An ability to thrive within an independent working environment, enjoying autonomy and learning as you go
  • An aptitude for connecting dots and finding patterns, then distilling these into succinct recommendations
  • Great organisation skills that help keep you (and others) on track
  • A flair for creativity and interest in working closely with brilliant designers
  • A ‘work smart’ mindset and good time management – we’re not into long hours!




  • Flexible working (WFH/office)
  • Monthly team socials
  • 25 holiday days, plus Bank Holidays
  • Company pension scheme
  • Budget towards home-working equipment (tech, office items etc.)
  • Plus more!