HMc helped me define and set up a pipeline planning process for Fever-Tree, their strategic approach and consumer tools helped guide the process and ensured we had all the right inputs and were asking the right questions. A clear and considered set of recommendations were brought to life by inspiring concept territories, backed by robust consumer, competitor and business insight. The conversations the work facilitated were invaluable in shaping the future direction of the business. I wouldn’t hesitate recommend them or use them again.

Alex O’Rouke, Director of Innovation, Fever-Tree

I have worked with Haines McGregor for a number of years. They have done some fantastic work on positioning and innovation across a number of projects. They always manage to bring fresh insight combined with unusually high levels of creativity. The people are very hands on and fun to work with. I would recommend them on any brand projects as a whole.

John Roscoe, Innovation Director, Britvic

I have worked with Haines McGregor for over 10 years as they deliver a unique blend of thinking and creativity. The tools and techniques they have developed, combine the rigour of strategic thinking with the creative flair necessary to help me identify new and motivating positionings for brands.

Jessica Worley, Head of Innovation Russia & Eastern Europe, Diageo

Haines McGregor were instrumental in helping shape the future of the premium milks portfolio at Arla. Their unique blend of insight and creativity really helps bring to life often unseen spaces for brands – engaging brand, R&D and insight teams around what the future could look like. I’d highly recommend them for anyone looking to shake up their category!

Matthew Walker, Senior Director Marketing, Arla Foods Plc

I have to say how extremely impressed I am with how you have taken our scratchy, incomplete and yet in nite points of view and made concepts which bring so much clarity, power and emotion to the fore.

Ben Culling, Head of Marketing, Arden University

We have worked with Haines McGregor for a number of years. Their dedication to the task and exceptional insight into consumer needs has helped facilitate the creation of some wonderfully innovative concepts for the future National Lottery game portfolio.

Dianne Thompson, CEO Camelot Group Plc

Haines McGregor worked my teams around the world to instill models and a way of thinking which lifted their eyes to new possibilities for growth, and more effective ways of driving it; through strategic planning, positioning, and activation. With their help i have a global team of enthused marketers, reaching for heightened goals, and a better appreciation of how to shoot for them.

Nigel Truphet, CEO Jose Cuervo International

Haines McGregor played a pivotal role in unlocking another growth dimension to a brand which had lived for more than a hundred years through genuine curiosity, exploration and collaboration. I am pleased to have worked with them on this.

Louisa Loran, Vice President, Global Head of Marketing and Business Development, Maersk Line

The tools HMc developed for us in terms of formulating our brand repositioning & expressing our new brand identities has helped move an entire global organisation.

Annick Desmecht, Global Marketing Director, Wedgwood Royal Doulton

This is the second time I have retained Haines McGregor…they were selected because they were able to provide a framework for thinking about brands and their identities that creates momentum with management who may be unfamiliar with the bene ts of brands. They made the whole process exciting and interesting, gradually building alignment across the team. We are delighted with the outcome which symbolises our brand values brilliantly.

Yvette Dainton, Marketing Director, Excitech

Haines McGregor were fantastic in helping to develop an engaging positioning, personality and pack design for Salty Dog crisps. HMc worked seamlessly with me to develop the brand which has gone from strength to strength through the blend of a great product and fun engaging branding.

Dave Willis, Founder & CEO Salty Dog

Haines McGregor brought together strategic vision, sensitive insight, and magnificent creativity to reposition my brands at both Hozelock and Sinclair, I don’t know of an agency who give a better ROI.

Simon McCardle, Marketing Director William Sinclair Plc

Feeling inspired, challenged and up for taking on the world upon leaving my first introductory meeting with Haines McGregor left me with a good feeling about this agency. Finding a tight knit team where planning, insight and creativity blend seamlessly to respond to a business issue is rare. Hmc proprietary tool, needmap frames a way of thinking that delivers genuinely differentiated positionings and innovation space routed in a deep emotional understanding of our brands and our consumers.

Neil McLeod, Head of Innovation and Insight, Westmill Foods

Our experience with HMc in developing the Häagen-Dazs brand was unique, highly creative and very applicable to our business. The unique tools used within the consumer research, provided us with fresh insights and a solid foundation on which to build and express our brand’s personality in the future.

Simon Pollock, Director Consumer Insights, General Mills

What is unique about this agency is their blend of strategic thinking and creativity to bring a human touch to our brand’s purpose that underpins the strategic roadmap for execution. Not only do we have a clearly bought into sense of what JPS stands for across our business, but also how to bring it to life with our creative partners.

Alistair Buckingham, Head of Portfolio Optimisation, Imperial Tobacco