" Somersby Portfolio Strategy - A Flourishing Garden | Haines McGregor


Somersby is one of the fastest growing ciders in the world, but it’s abundance of trend-led tactical variants meant it was becoming overgrown.

We shaped their short, medium and long term portfolio strategy, commercially trimming the range right back and stretching it with scalable innovation.


Somersby has achieved rapid growth since its launch in 2008. Now in 43 markets, it is one of Carlsberg Group’s fastest growing brands, outperforming overall category growth by an additional 43%.

We have now established a clear roadmap for developing the brand at a global scale, whilst retaining the agile and tactical approach that has allowed it to flourish.


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