" COMPREHENSIVE CARE | Haines McGregor

COMPREHENSIVE CARE

Consumers shop by symptom, not active…so how does a brand in healthcare use its expertise to offer wider solutions to consumer ailments, using different actives? Whilst navigating the mind field of the MHRA.

By bringing our strategy to life for all stakeholders, through a sensitive positioning of ‘comprehensivity’ reflected in our petal design, Piriton achieved a major victory. Enabling one identity to straddle different allergy solutions, contributing to the continued success of the brand.

"Haines McGregor consistently combine an insightful strategic approach with an uncompromising flair for design to produce work of exceptional quality every time. "

Helly Seeley Senior Brand Manager Piriton, GSK

STANDING THE TEST OF TIME

Piriton’s optimistic style of branding, developed by HMc, has enabled the brand to retain its no.1 spot in the UK, with 30% share of the category