CLIENT: MAERSK LINE
Maersk Line was looking to develop a compelling rational and emotional positioning and identity for it iconic B2B brand, which like consumer brands, carries a potential emotive pull that prevails even when customers believe that their choices are based on evidence alone.
By isolating these emotive points of difference and amplifying them at every touchpoint the business was able to strengthen the persuasiveness of the brand within its competitive field.
The branding for Maersk Line led to a distinctive new look and feel and a growing momentum within the company of the benefits of brand.
Haines McGregor played a pivotal role in unlocking another growth dimension to a brand which had lived for more than a hundred years through genuine curiosity, exploration and collaboration.
I am pleased to have worked with them on this.
Louisa Loran, Global Head of Brand and Consumer Insight, Maersk Line
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