CLIENT: Yum! Brands
KFC’s refocus on the family and in-home sharing led to a need to develop new product offerings that tapped into these moments. The aim was to bring KFC back to its heartland.
Haines McGregor developed a quick turnaround approach that enabled the core team to spend time in a two day workshop innovating for the family sharing occasion. High end visuals were created to express a series of specific products that fed into
the concept of family sharing occasions.