Ketel One has been described as ‘a feat of modern liquid engineering’. A vodka that boasts a mix of modern distilling techniques and family craftsmanship. We worked with Diageo’s global brand team and the Nollet Family to find a distinctive positioning which balanced craft and heritage with modern aspiration within vodka. This led to a tighter definition of the brand character and identity, culminating in a set of guidelines in order to engage and excite key stakeholders.
Haines McGregor provide a unique combination of consumer insight, strategic thinking and creative design. You can often find these skills in different agencies, it is rare to get them all under one roof.
Jeremy Lindley, Global Head of Creativity, Diageo