LOVED BY KIDS, APPROVED BY PARENTS
Our role was to support Kellogg’s in fostering positive and healthy lifestyle choices for ‘parents and kids’ through the development of a meaningful ‘better for you’ snacks portfolio. Our work set the future strategic direction for Kellogg’s existing portfolio of brands across Europe, including the development of W.K Kellogg by Kids, a new to world fruit and veg snacks range for kids.
"I’d like to thank the team at Haines McGregor for an inspiring and very successful innovation project that provided a clear way forward for our new snacks brand. The detail which we were able to get from this project was the reason why we could launch so fast. "
W.K Kellogg by Kids has recently launched into fruit and veg bars! Created by kids for kids, the bars were developed in co-creation workshops with children and parents, encouraging families to make healthier choices for their future. They say never work with kids, but we beg to differ!