" Kellogg's by Kids - Product Innovation | Haines McGregor

LOVED BY KIDS, APPROVED BY PARENTS

Our role was to support Kellogg’s in fostering positive and healthy lifestyle choices for ‘parents and kids’ through the development of a meaningful ‘better for you’ snacks portfolio. Our work set the future strategic direction for Kellogg’s existing portfolio of brands across Europe, including the development of  W.K Kellogg by Kids, a new to world fruit and veg snacks range for kids.

"I’d like to thank the team at Haines McGregor for an inspiring and very successful innovation project that provided a clear way forward for our new snacks brand. The detail which we were able to get from this project was the reason why we could launch so fast. "

Chris Thomas Head of European Planning EMEA, Kellogg’s

RESULTS

W.K Kellogg by Kids has recently launched into fruit and veg bars!  Created by kids for kids, the bars were developed in co-creation workshops with children and parents, encouraging families to make healthier choices for their future. They say never work with kids, but we beg to differ!