JORDANS & DORSET CEREALS
CLIENT: Jordans Dorset Ryvita
Fragmented eating habits and new category entrants have added to the woes of Jordans and Dorset with many consumers skipping breakfast or snacking instead. Both Jordans and Dorset were looking to entice new consumers into the category whilst bringing some much needed life to a dry and dusty category, under threat from brands such as Rude Health.
Capitalising on Jordans and Dorset’s credentials of tasty, natural and wholesome, we created a number of top quant scoring concepts which are now being progressed to market….watch this space!