There’s lots of cider on the market. Lots of great cider, with West Country heritage and appeal. Jeremiah Weed needed a colourful story to set their brew apart from the others.
Reborn in Kentucky and given some slow southern style, the brand now boasts an unbridled spirit all of its own.
I have worked with Haines McGregor for a number of years. They have done some fantastic work on positioning and innovation across a number of projects. They always manage to bring fresh insight combined with unusually high levels of creativity. The people are very hands on and fun to work with. I would recommend them on any brand projects as a whole.
John Roscoe, Innovation Director, Diageo