After two successive failures to sell the brand in 2009 and 2010, the business was looking for new ways to build value.
Highest top box quant scores ever. The global rollout of the new identity and packaging in 2011 led to a 25% uplift in sales with no other change to the marketing mix.
As a result after two failed attempts to sell the business in 2009 and 2010 our work supported the £200m sale to Exel in 2012.
Just had 1-2-1 with our CEO this morning, he’s over the moon with what you’ve done. And 110% sure that you were the best choice. I concur. Very happy customer, testimonials on demand.
Simon McCardle, Marketing Director Hozelock