DREXEL, HICKORY CHAIR,
PEARSON & LANE VENTURE
CLIENT: HOME HERITAGE GROUP
Home Heritage Group owns a number of home furnishing brands in the US including Drexel, Hickory Chair, Pearson and Lane Venture. The management team had identified a need to give better definition and distinction to the portfolio, to ensure each brand was pointing outwards towards different consumer style segments, lifestyle and identity needs.
The guidelines developed for each of the brands were able to provide clarity and consistency of communications across all consumer touch-points moving forward, along with providing a clear brief for buyers, designers and craftsmen.
Thanks so much for everyone’s hard work and effort. We showed the masters to 3 different groups and it went just brilliantly. Your team were simply fantastic and I can’t thank them enough. What a transformation! We couldn’t have done it without your guidance.
Regan Iglesia, Chief Merchandising Officer, Home Heritage Group