CLIENT: GENERAL MILLS
We’ve been working with Häagen Daz for twenty years.
Our work has included the global repositioning of the Haagen Dazs Cafes, from menu design, through to NPD, service and environments.
We’ve also created the global personality guidelines for the brand, involving the use of our unique on-line archetype diagnosis tool.
Our experience with HMc in developing the Häagen-Dazs brand was unique, highly creative and very applicable to our business. The unique tools used within the consumer research, provided us with fresh insights and a solid foundation on which to build and express our brand’s personality in the future
Simon Pollock, Head of Insight, General Mills