CLIENT: GLAXO SMITH KLINE
GSK has a mission – to help people to do more, feel better and live longer.
From understanding how the ‘fear of mortality’ drives toothpaste sales to exploring people’s night fears, we’ve worked with this pharmaceutical leader across their vast spectrum of healthcare products.
Projects have included the repositioning and repackaging for Piriton, Macleans, Corsodyl and Aquafresh, and NPD for Nytol, Panadol and Solpadeine.
Haines McGregor consistently combine an insightful strategic approach with an uncompromising flair for design to produce work of exceptional quality every time
Helly Seeley, Senior Brand Manager Piriton, GSK