" FIT TO WIN | Haines McGregor

BUILDING A BRAND & BUSINESS THAT IS FIT TO WIN

With great change, comes great opportunity.

The Arla Masterbrand and business had to evolve and meet the challenges facing the dairy industry head on.

Specifically across health, ethics and sustainability, we worked closely with their leadership team to understand how to turn these challenges into opportunities, and then into tangible workstreams to create a strong and powerful brand, fit to win in 2025 & beyond.

"The HMC team played the lead role in creating our long term brand growth strategy to ensure the Arla Masterbrand had a tangible, external and commercial focus. The team’s creative & strategic fusion, their ability to truly bring the outside in combined with a really collaborative mindset and agile way of working made the project a big success. We continue to work closely with the team and see them as important partners as we grow.   "

Katie Reed Vice President, Arla Brand Europe

FIT TO WIN

As a direct result of this strategic undertaking, the Arla Masterbrand secured considerable investment to pursue this transformation. This commitment will drive the individual workstreams across the business and positively transform the company in the long term.