" Our Work Archive | Haines McGregor

THE REBEL IN THE PACK

The oral care market in the UK is dominated by Colgate with their multi-benefit proposition. Cutting through their dominance in a low engagement category was the challenge.

THE REBEL IN THE PACK

COMPREHENSIVE CARE

Consumers shop by symptom, not active…so how does a brand in healthcare use its expertise to offer wider solutions to consumer ailments, using different actives? Whilst navigating the mind field of the MHRA

COMPREHENSIVE CARE

YOUR TRUSTED ALLY

Our challenge was to maintain and strengthen brand share in the face of own label threat by increasing the emotional connection with the brand and ensuring we developed innovation ahead of the competition

YOUR TRUSTED ALLY