CREAM OF THE CROP
During the height of the milk farming crisis, many dairy farmers were being forced out of business due to the low price of milk. In response, the Head of Future Creations at Arla briefed us to develop a pipeline of premium milks to drive value back into the market.
THE PLEASURE PRINCIPLE
Fragmented eating habits and new category entrants were eroding Dorset’s brand share, with many consumers skipping breakfast or snacking on-the-hoof instead. Our role was to bring back the pleasure principle…
LOVED BY KIDS, APPROVED BY PARENTS
Kellogg’s Coco Pops and Squares…still loved by Kids but becoming less approved by Mums & Dads. How do you shift a mega brand into creating ideas which leave a lasting legacy for the way our future generations snack?
FIT TO WIN
Successful businesses need to adapt to the challenges ahead to stay ahead of the curve. Collaborating with the Arla leadership team, HMc helped develop tangible workstreams for 2025 and beyond across category, comms and portfolio development.
THE REBEL IN THE PACK
The oral care market in the UK is dominated by Colgate with their multi-benefit proposition. Cutting through their dominance in a low engagement category was the challenge.
Consumers shop by symptom, not active…so how does a brand in healthcare use its expertise to offer wider solutions to consumer ailments, using different actives? Whilst navigating the mind field of the MHRA
YOUR TRUSTED ALLY
Our challenge was to maintain and strengthen brand share in the face of own label threat by increasing the emotional connection with the brand and ensuring we developed innovation ahead of the competition