THE REBEL IN THE PACK
The oral care market in the UK is dominated by Colgate with their multi-benefit proposition. Cutting through their dominance in a low engagement category was the challenge.
COMPREHENSIVE CARE
Consumers shop by symptom, not active…so how does a brand in healthcare use its expertise to offer wider solutions to consumer ailments, using different actives? Whilst navigating the mind field of the MHRA
YOUR TRUSTED ALLY
Our challenge was to maintain and strengthen brand share in the face of own label threat by increasing the emotional connection with the brand and ensuring we developed innovation ahead of the competition