LIKE ALCOHOL, WITHOUT THE ALCOHOL
How do you cut through to super-premium consumers in a sea of sameness with a new to world alcohol-free brand?
FROM STRENGTH TO STRENGTH
How could Arla Protein elevate their offer for today’s evolving consumer, beyond the Sports Drink!
A BRITISH CLASSIC
How do you build on the heritage of one of Britain’s most loved brands? Elevating Anchor from Butter to Beyond!
WINNING HEARTS AND MINDS
The greatest obstacle to growth is not the strategy or the opportunities, it is the ability to inspire and galvanise local markets
How do you breathe emotion and meaning into Organics? How do you make it relevant and lasting, whilst delivering true value to consumers?
MAKE YOUR MARK
How do you create an affordable badge of success for mainstream consumers across Africa? One that celebrates and symbolises progression to the wider world, but is accessible to all?
THE ART OF BREWING
Kaiser has reigned as the undisputed king of Pilsner in Greece for over 50 years. Its striking bottle and towering glassware have placed it in a premium tier of its own within mainstream lager.
BOTTLING PARISIAN PLAYFULNESS
We developed an effervescent positioning that bottled all the playful elegance of Paris: its romance, intrigue, rituals and heritage and gave it a twist.
RISING FROM THE ASHES
Abbey beers, once the last word in quality, have been overwhelmed by the rise of the craft sector. This has meant working with them to redefine what makes Grimbergen unique.
ISN’T THAT WONDERFUL?
Somersby is one of the fastest growing ciders in the world. But it’s a brand full of complexity. We helped define their short, medium and long term portfolio strategy, keeping the brand focussed and flourishing in the garden.
In the global race between brewers and distillers to launch a hard seltzer, they all forgot one essential thing…personality. Garage is a brewed hard seltzer with bags of character.
AS NATURE INTENDED
Our positioning gave Purdey’s an emotional layer of positivity and a clear message of energy people can feel good about, which moved the brand into a distinct space in the natural energy market. This gave the brand building blocks to align the liquid, communication and packaging.
IT’S ALL ABOUT THE LOVE
Petfood trends follow human ones, getting the psychologists amongst us very excited! So as fresh, sustainable, and organic were on the rise it was time to shore up James Wellbeloved against potential threats.
LIFE IN FULL COLOUR
In a competitive market space, with ever shifting codes, Diageo were seeking ways of connecting Ciroc with a more aspirational life-style. The key challenge was understanding how luxury and the world of super premium were evolving…
THE BEST IS YET TO COME
With the task of developing a common international positioning for San Miguel we set out on a journey of discovery, one which delved into the rich past of this iconic brand and its history as an explorer…
CREATING A PUNCH!
The squash category was suffering from an identity crisis… too childish and not relevant for today’s health-conscious consumer, or indeed those seeking something more sophisticated in nature.