" Richer Brands: allplants | Haines McGregor

allplants is a brand that has totally disrupted a category which used to be known as the frozen ready meal…

So, what makes them a Richer Brand?

🔸UNDERSTANDING THEIR TRIBE: By focussing on the uncommitted majority, they are backing the flexitarians, and providing support for those committed to simply giving it a go

🔸 A SLICK ONLINE EXPERIENCE: allplants put you in control by texting you a few days before to remind you to cancel your delivery or update choices

🔸 CURATED & COLOURFUL: The recipes are hand-crafted by chefs and packaged in vibrant designs to disrupt the category norms. Oh, and did I mention, they are delicious!

🔸STICKING TWO FINGERS UP: To the myth that vegan food means bland, boring, diet food. But tapping into the clean-living trend and the mass adoption of delivery sites such as Deliveroo and Uber Eats.

I love the passion in their mission to do good for humankind and the planet which comes from a fundamental belief that if we all ate more plants the world and everyone in it would be better off.