‘Culture Eats Strategy for Breakfast’ Peter Ferdinand Drucker famously said. I don’t like this phrase.
It transports me to an awkward HR-led morning meeting with stale croissants, tepid coffee in those tiny ubiquitous white mugs, in a boardroom overlooking a bleak business park. Bleurgh. But annoyingly, Drucker is right.
At Haines McGregor, we’ve a real live example of what old Ferdy really meant. We’re a small brand agency lucky enough to work on some of the world’s biggest brands and we’ve developed, over time, an impactful and differentiated way of building those brands.
And what’s pleasing, is we haven’t created a process, we haven’t strategised our way to it, we haven’t got over-excited in a brainstorm and miraculously come up with a new way of working nor have we brought in anyone or anything radically new to shake us all up.
We’ve got to our unique approach by actually doing it, working it, living it. Day in. Day Out. What makes us different is something that is actually true, and it’s come from within the team. It has come from real people. It has come from (deep breath) our culture.