About the Event
On the 24th February and the 17th of March 2022, HMc facilitated a series of webinars looking at how both big and smaller brands can stack the odds of innovation success in their favour. Guest speakers included Nicola Matthews, Head of Marketing for Tony’s Chocolonely, Alicia Jitaru, Brand Director for Mars Petcare, Hugh Thomas, Founder of Ugly Water, Paul Thomas, International Insights Director for Beam Suntory and Nick Britton, Founder of High Water Hard Seltzers.
Watch the full film on the Big Brand Event:
Watch the full film on the Challenger brand event:
Nick BrittonFounder High Water Hard Seltzer Read Bio
After 15 years in beverage marketing and innovation roles for Danone in their waters business, and Diageo with alcohol, Nick decided to combine the two and set up his own business, in boozy water! High Water Hard Seltzer was born in Nov 2020. Setting up and launching a new company during a global pandemic had it’s challenges but the business is gaining real traction now and Nick loves to discuss how the theory of big corporate innovation can be built upon by the freedom of small business when it comes to creating new brands.
Nick BrittonFounder High Water Hard Seltzer
Hugh ThomasFormer CEO and Co-Founder UGLY Drinks
Nicola MatthewsUK & I Head of Marketing Tony's Chocolonely Read Bio
Nicola aka ‘The Countess of Cocoa’ is UK & Ireland Marketing Manager at Tony’s Chocolonely, the chocolate makers on a serious mission to end slavery in the chocolate industry. Nicola has 10 years of marketing and innovation experience from time spent at Diageo, startup CocoPro and now Tony’s. Her favourite Tony’s bar is dark milk.
Tony’s Chocolonely is the chocolate market leader in The Netherlands and is now the 6th biggest chocolate bar brand in the UK 2 years after launch.