Our top 10 take outs from the dynamic trade show that explores the entire spectrum of drinks categories, making it an essential date in the diary for creative inspiration.

The key to the non-alcoholic revolution is understanding that consumers are making a positive choice to drink a soft drink – seeking something, rather than simply looking to avoid alcohol. Today’s lifestyle is all about the eternal search for holistic wellbeing and a balanced lifestyle.

A period of explosive creativity for craft spirits and brewing sectors is growing as consumers are becoming more savvy with a preference for unique tastes.

‘Fresh and Natural’ is set to be the biggest food trend of the past 30 years, find out how to position your brand.

Seeking out creative inspiration from London’s biggest design trade show.

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