In September and October 2018 Haines McGregor invited leading lights from the CPG world to a pair of round table discussions. A series of 4 blogs have been created based on the themes discussed.
Blog 2: How to pick ideas with legs and give them wings
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In September and October 2018 Haines McGregor invited leading lights from the CPG world to a pair of round table discussions. A series of 4 blogs have been created based on the themes discussed.
Blog 1: Where and how should innovators look for gaps, inspiration and ideas?
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Our top 10 take outs from the dynamic trade show that explores the entire spectrum of drinks categories, making it an essential date in the diary for creative inspiration.
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The nature of social drinking is changing. Worldwide alcohol is in decline and soft drinks on the rise but there are many lessons that soft drinks can learn from beer and spirits.
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The key to the non-alcoholic revolution is understanding that consumers are making a positive choice to drink a soft drink – seeking something, rather than simply looking to avoid alcohol. Today’s lifestyle is all about the eternal search for holistic wellbeing and a balanced lifestyle.
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A period of explosive creativity for craft spirits and brewing sectors is growing as consumers are becoming more savvy with a preference for unique tastes.
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‘Fresh and Natural’ is set to be the biggest food trend of the past 30 years, find out how to position your brand.
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Seeking out creative inspiration from London’s biggest design trade show.
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