Our Summer Newsletter

The summer break is here, kids are out of school, and whilst your focus is on booking a break, we thought we’d send you a light read of our quarterly newsletter! Once you’re done, you might be interested in our top must-reads for the summer: The Ministry of Utmost Happiness by Arundhati Roy; From Rockaway by Jill Eisenstadt; Splash by Stephen Glover; and Hot Milk by Deborah Levy.

We hope you enjoy our latest newsletter and for the latest content from our team, don’t forget to connect with us on LinkedIn, Twitter or subscribe to our blog if you haven’t already.


Institute of Brewing and Distilling (IBD)

Haines McGregor welcome the recent partnership with the Institute of Brewing & Distilling (IBD)! IBD are the world’s leading professional and educational body for brewing and distilling with over 5,000 members. Very exciting project underway that is sure to be keeping the team busy over the coming months!


It’s great to be working with the Carlsberg Group following the success of San Miguel. We are working with them to translate their global motivation framework into visceral positioning tool kits for local market inspiration and application.


Our brief was to create a vision and positioning for Excitech (a global construction and architecture software supplier) and translate into a compelling visual signature and identity.

Click here for the case study


We’ve witnessed many six-figure consumer segmentation projects fail to have the necessary impact, because the organisation has failed to buy into the findings or even understand them. That’s why at Haines McGregor we don’t just uncover insight, we bring it to life, making sure it’s engaging and applicable to brand positioning and innovation challenges across your portfolio of brands.

Click here for more


For new thinking around brands today check out our recent blogs:

Things are getting tense. Our Reconciling Tensions blog has received a lot of attraction and we’re curious why, we want to dig deeper and find out what people think of the tensions mentioned and what other tensions may exist. We’re working on a webinar and open discussion about this so keep a look out for the date and join in the live discussion. If you haven’t had a chance to read it, click here

Sugar, Contradiction and Confusion

The sugar debate continues to be a hot trending topic. With the sugar tax being imposed in April of next year, a lot of brands are looking at their current stance and considering what the best approach is going forward. We have created a sugar webinar (our first ever, very exciting for us!) which looks at the cultural and social influence that sugar has had, and how it can be complex and potentially confusing for brand owners and their consumers today. To listen to the recording, please click here.

Alternatively, we’d be happy to pop in and take you through the presentation in person, if you’re interested please get in touch, click here.


Imbibe 2017

For anyone who has attended Imbibe before, you’ll know it’s an event not to miss. Imbibe is one of the biggest annual exhibitions in the drinks industry where innovation and creativity are in the air at the Olympia for two days. There’s also a lot of booze to be imbibed, we may have seen you in the corner doing one too many tasty testers, but hey, no judgement from us! In our eyes this is a pretty good way to spend a Monday afternoon.

For the list of top trends click here.

London is one of the most buzzing places to be for festivals, events and venues. We’ve got a list of our top 10 recommendations for you to check out in the culture capital. If you’re planning on going please drop us a note and tell us what you enjoyed, we want to know what inspires you!

  1. Looking for an incredible view of London? Check out the Sky Garden
  2. Exhibition of the month: Grayson Perry at Serpentine gallery
  3. Attend an Immersive theatre: Alice’s Adventures
  4. Dance away at the Silent Disco on top of the Shard
  5. Enjoy the roof terrace summer sessions at Ham Yard Hotel
  6. Grab a blanket and hit the outdoor cinema at Somerset House
  7. Beer lover? You’ll love the London Craft Beer Festival
  8. An outside table is a must at the Coppa Club
  9. Funky clubby restaurant: La Bodega Negra
  10. If you like Picasso pop in to the Tate Modern for the EY exhibition


  • Triin joined Haines McGregor back in March as Marketing Co-ordinator with a brief to ‘build our profile and add value to our existing clients via content marketing’. In her short time with us, Triin has reshaped our website, held our first webinar (The Great Sugar Debate) and managed the production of some great blogs (see blog section). We are always looking for ways to add value to our clients and would love your suggestions, over the next few weeks we will be sending out a Survey Monkey to review which ‘creative training’ session you feel you and your team would benefit most from e.g. innovation workshop tools, best practice concept development, applying segmentation in your business. Please look out for this and let us know where and how we could add value to your business.
  • We’ve officially been in our office on Lots Road for a year now. To celebrate, we decided to add a splash of colour to our walls.
  • On the horizon is the 28th anniversary of the Haines Mcgregor incorporation, the office is buzzing more than ever with no signs of us slowing down.
  • France anyone? We decided to let Triin organise a fun day out in Lille for us. What a great day it was walking through the old town, seeing great monuments, doing a bit of chic shopping, and let’s not forget the highlight of it all, tasting the French delicacies of course! For anyone wanting to get a true northern experience, order a welsh or carbonnades flammendes with the local Saint Landelin beer. C’était délicieux!
  • Summertime means getting out the meat and buns and enjoying a BBQ in someone’s garden (this year we nominated Katie’s house – thanks for being a trooper about it Katie)! The sun was shining, the meat was sizzling, and most importantly, the dogs were having a great time!


For more information please contact Triin Toldsepp on 020 7352 8322 or at triin.toldsepp@hainesmcgregor.co.uk