Join us at Innovation Round Table
Haines McGregor are hosting a number of inspirational innovation round tables with senior decision makers involved in bringing new ideas to market. Our aim is to inspire and build on the collective experience around the table on what’s worked well and where the pitfalls are along the way.
Imbibe top trends – our take out from the premium trade show
Our top 10 take outs from the dynamic trade show that explores the entire spectrum of drinks categories, making it an essential date in the diary for creative inspiration.
Ten lessons adult soft drinks can learn from alcohol brands
The nature of social drinking is changing. Worldwide alcohol is in decline and soft drinks on the rise but there are many lessons that soft drinks can learn from beer and spirits.
The non-alcoholic revolution
The key to the non-alcoholic revolution is understanding that consumers are making a positive choice to drink a soft drink - seeking something, rather than simply looking to avoid alcohol. Today’s lifestyle is all about the eternal search for holistic wellbeing and a balanced lifestyle.