Insights are the vehicle in which brands and products can fit into our consumers’ lives. Not the other way around. Forced insights break brands. We look both at cultural and consumer insights that can help build the tribe and ensure your brand is individually compelling and culturally relevant.
Our strategy team only has one objective: clarity. Our job is to give sharp, creative and differentiated thinking that is clear and actionable. We get there through our team’s strategic and creative fusion which amplifies that thinking and drives growth throughout organisations.
We believe that creativity isn’t random. Using high levels of visualisation throughout the process of brand development, we bring strategy to life in a rich and engaging way for stakeholders and consumers alike.
We believe great innovation is about breadth and depth. Founded upon insights that are detailed, real and true for the individual and delivered in a way that can tap into wider culture to ensure relevance and momentum. Our dynamic team is set up to work at pace, realising new opportunities in a visually impactful way, moving teams and ideas forward in the process.
Our projects can transcend one particular brand or product. We’re lucky enough to often work at a Group level and know the importance of senior collaboration in unlocking investment or helping make commercial decisions that create or change categories.
WINNING HEARTS AND MINDS
The greatest obstacle to growth is not the strategy or the opportunities, it is the ability to inspire and galvanise local markets
MAKE YOUR MARK
How do you create an affordable badge of success for mainstream consumers across Africa? One that celebrates and symbolises progression to the wider world, but is accessible to all?
In the global race between brewers and distillers to launch a hard seltzer, they all forgot one essential thing...personality. Garage is a brewed hard seltzer with bags of character.
RISING FROM THE ASHES
Abbey beers, once the last word in quality, have been overwhelmed by the rise of the craft sector. This has meant working with them to redefine what makes Grimbergen unique.
BOTTLING PARISIAN PLAYFULNESS
We developed an effervescent positioning that bottled all the playful elegance of Paris: its romance, intrigue, rituals and heritage and gave it a twist.
LIFE IN FULL COLOUR
In a competitive market space, with ever shifting codes, Diageo were seeking ways of connecting Ciroc with a more aspirational life-style. The key challenge was understanding how luxury and the world of super premium were evolving…
AS NATURE INTENDED
Our positioning gave Purdey’s an emotional layer of positivity and a clear message of energy people can feel good about, which moved the brand into a distinct space in the natural energy market. This gave the brand building blocks to align the liquid, communication and packaging.
CREATING A PUNCH!
The squash category was suffering from an identity crisis… too childish and not relevant for today’s health-conscious consumer, or indeed those seeking something more sophisticated in nature.
IT’S ALL ABOUT THE LOVE
Petfood trends follow human ones, getting the psychologists amongst us very excited! So as fresh, sustainable, and organic were on the rise it was time to shore up James Wellbeloved against potential threats.
ISN’T THAT WONDERFUL?
Somersby is one of the fastest growing ciders in the world. But it’s a brand full of complexity. We helped define their short, medium and long term portfolio strategy, keeping the brand focussed and flourishing in the garden.
CREAM OF THE CROP
During the height of the milk farming crisis, many dairy farmers were being forced out of business due to the low price of milk. In response, the Head of Future Creations at Arla briefed us to develop a pipeline of premium milks to drive value back into the market.
LOVED BY KIDS, APPROVED BY PARENTS
Kellogg’s Coco Pops and Squares…still loved by Kids but becoming less approved by Mums & Dads. How do you shift a mega brand into creating ideas which leave a lasting legacy for the way our future generations snack?
THE BEST IS YET TO COME
With the task of developing a common international positioning for San Miguel we set out on a journey of discovery, one which delved into the rich past of this iconic brand and its history as an explorer…
THE ART OF BREWING
Kaiser has reigned as the undisputed king of Pilsner in Greece for over 50 years. Its striking bottle and towering glassware have placed it in a premium tier of its own within mainstream lager.
THE PLEASURE PRINCIPLE
Fragmented eating habits and new category entrants were eroding Dorset’s brand share, with many consumers skipping breakfast or snacking on-the-hoof instead. Our role was to bring back the pleasure principle...
Consumers shop by symptom, not active…so how does a brand in healthcare use its expertise to offer wider solutions to consumer ailments, using different actives? Whilst navigating the mind field of the MHRA