TESTIMONIALS

I HAVE WORKED WITH HAINES MCGREGOR FOR A NUMBER OF YEARS. THEY HAVE DONE SOME FANTASTIC WORK ON POSITIONING AND INNOVATION ACROSS A NUMBER OF PROJECTS. THEY ALWAYS MANAGE TO BRING FRESH INSIGHT COMBINED WITH UNUSUALLY HIGH LEVELS OF CREATIVITY. THE PEOPLE ARE VERY HANDS ON AND FUN TO WORK WITH. I WOULD RECOMMEND THEM ON ANY BRAND PROJECTS AS A WHOLE

John Roscoe, Innovation Director, Britvic

“Haines McGregor brought together strategic vision, sensitive insight, and magnificent creativity to reposition my brands at both Hozelock and Sinclair, I don’t know of an agency who give a better ROI.”

Simon McCardle, Marketing Director William Sinclair Plc

‘I have worked with Haines McGregor for over 10 years as they deliver a unique blend of thinking and creativity. The tools and techniques they have developed, combine the rigour of strategic thinking with the creative flair necessary to help me identify new and motivating positionings for brands.’

Jessica Worley, Head of Innovation Russia & Eastern Europe

FEELING INSPIRED, CHALLENGED AND UP FOR TAKING ON THE WORLD UPON LEAVING MY FIRST INTRODUCTORY MEETING WITH HAINES MCGREGOR LEFT ME WITH A GOOD FEELING ABOUT THIS AGENCY.

FINDING A TIGHT KNIT TEAM WHERE PLANNING, INSIGHT AND CREATIVITY BLEND SEAMLESSLY TO RESPOND TO A BUSINESS ISSUE IS RARE.

HMC PROPRIETARY TOOL, NEEDMAP FRAMES A WAY OF THINKING THAT DELIVERS GENUINELY DIFFERENTIATED POSITIONINGS AND INNOVATION SPACE ROUTED IN A DEEP EMOTIONAL UNDERSTANDING OF OUR BRANDS AND OUR CONSUMERS

Neil McLeod, Head of Innovation and Insight, Westmill Foods

“Our experience with HMc in developing the
Häagen-Dazs brand was unique, highly creative
and very applicable to our business. The unique tools
used within the consumer research, provided us with
fresh insights and a solid foundation on which to build
and express our brand’s personality
in the future.”

Simon Pollock, Head of Insight, General Mills

“HMc contributed a lot to my very positive perception of the time I spent within Group Marketing. The very professional way you work, your experience in building brands, your approach to consumer insight generation/consumer needs segmentation and the way you visually express brand propositions are phenomenal. And it was a great pleasure for me to learn from and work with you.”

Cameron Wagenknecht, Marketing Manager Imperial Tobacco

Haines McGregor played a pivotal role in unlocking another growth dimension to a brand which had lived for more than a hundred years through genuine curiosity, exploration and collaboration. I am pleased to have worked with them on this.”

Louisa Loran, Brand Director Maersk Line

HAINES MCGREGOR WORKED MY TEAMS AROUND THE WORLD TO INSTILL MODELS AND A WAY OF THINKING WHICH LIFTED THEIR EYES TO NEW POSSIBILITIES FOR GROWTH, AND MORE EFFECTIVE WAYS OF DRIVING IT; THROUGH STRATEGIC PLANNING, POSITIONING, AND ACTIVATION. WITH THEIR HELP I HAVE A GLOBAL TEAM OF ENTHUSED MARKETERS, REACHING FOR HEIGHTENED GOALS, AND A BETTER APPRECIATION
OF HOW TO SHOOT FOR THEM.

Nigel Truphet, CEO Jose Cuervo International
“The tools HMc developed for us in terms of formulating our brand repositioning & expressing our new brand identities has helped move an entire global organisation”
Annick Desmecht, Global Marketing Director, Wedgwood Royal Doulton
We have worked with Haines McGregor for a number of years. Their dedication to the task and exceptional insight into consumer needs has helped facilitate the creation of some wonderfully innovative concepts for the future National Lottery game portfolio.
Dianne Thompson, CEO Camelot Group Plc

I HAVE WORKED WITH HAINES MCGREGOR FOR A NUMBER OF YEARS. THEY HAVE DONE SOME FANTASTIC WORK ON POSITIONING AND INNOVATION ACROSS A NUMBER OF PROJECTS. THEY ALWAYS MANAGE TO BRING FRESH INSIGHT COMBINED WITH UNUSUALLY HIGH LEVELS OF CREATIVITY. THE PEOPLE ARE VERY HANDS ON AND FUN TO WORK WITH. I WOULD RECOMMEND THEM ON ANY BRAND PROJECTS AS A WHOLE

John Roscoe, Innovation Director, Britvic

“Haines McGregor brought together strategic vision, sensitive insight, and magnificent creativity to reposition my brands at both Hozelock and Sinclair, I don’t know of an agency who give a better ROI.”

Simon McCardle, Marketing Director William Sinclair Plc

‘I have worked with Haines McGregor for over 10 years as they deliver a unique blend of thinking and creativity. The tools and techniques they have developed, combine the rigour of strategic thinking with the creative flair necessary to help me identify new and motivating positionings for brands.’

Jessica Worley, Head of Innovation Russia & Eastern Europe

FEELING INSPIRED, CHALLENGED AND UP FOR TAKING ON THE WORLD UPON LEAVING MY FIRST INTRODUCTORY MEETING WITH HAINES MCGREGOR LEFT ME WITH A GOOD FEELING ABOUT THIS AGENCY. FINDING A TIGHT KNIT TEAM WHERE PLANNING, INSIGHT AND CREATIVITY BLEND SEAMLESSLY TO RESPOND TO A BUSINESS ISSUE IS RARE. HMC PROPRIETARY TOOL, NEEDMAP FRAMES A WAY OF THINKING THAT DELIVERS GENUINELY DIFFERENTIATED POSITIONINGS AND INNOVATION SPACE ROUTED IN A DEEP EMOTIONAL UNDERSTANDING OF OUR BRANDS AND OUR CONSUMERS

Neil McLeod, Head of Innovation and Insight, Westmill Foods

“Our experience with HMc in developing the Häagen-Dazs brand was unique, highly creative and very applicable to our business. The unique tools used within the consumer research, provided us with fresh insights and a solid foundation on which to build and express our brand’s personality in the future.”

Simon Pollock, Head of Insight, General Mills

“HMc contributed a lot to my very positive perception of the time I spent within Group Marketing.
The very professional way you work, your experience in building brands, your approach to consumer insight generation/consumer needs segmentation and the way you visually express brand propositions are phenomenal. And it was a great pleasure for me to learn from and work with you.”

Cameron Wagenknecht, Marketing Manager Imperial Tobacco

Haines McGregor played a pivotal role in unlocking another growth dimension to a brand which had lived for more than a hundred years through genuine curiosity, exploration and collaboration. I am pleased to have worked with them on this.”

Louisa Loran, Brand Director Maersk Line

HAINES MCGREGOR WORKED MY TEAMS AROUND THE WORLD TO INSTILL MODELS AND A WAY OF THINKING WHICH LIFTED THEIR EYES TO NEW POSSIBILITIES FOR GROWTH, AND MORE EFFECTIVE WAYS OF DRIVING IT; THROUGH STRATEGIC PLANNING, POSITIONING, AND ACTIVATION. WITH THEIR HELP I HAVE A GLOBAL TEAM OF ENTHUSED MARKETERS, REACHING FOR HEIGHTENED GOALS, AND A BETTER APPRECIATION OF HOW TO SHOOT FOR THEM.

Nigel Truphet, CEO Jose Cuervo International
“The tools HMc developed for us in terms of formulating our brand repositioning & expressing our new brand identities has helped move an entire global organisation”
Annick Desmecht, Global Marketing Director, Wedgwood,Royal Doulton
We have worked with Haines McGregor for a number of years. Their dedication to the task and exceptional insight into consumer needs has helped facilitate the creation of some wonderfully innovative concepts for the future National Lottery game portfolio.
Dianne Thompson, CEO Camelot Group Plc