Our brief was to create a vision and positioning for Excitech (a global construction and architecture software supplier) and translate into a compelling visual signature and identity.
HMc were selected because they were able to provide a framework for thinking about brands and their identities that creates momentum with management who may be unfamiliar with the benefits of brands. They helped us navigate our way through some complex decisions and created a new identity with a boldness and a concept that is highly distinctive for our market.
They made the whole process exciting and interesting, gradually building alignment across the team. We are delighted with the outcome which symbolises our brand values brilliantly.
Yvette Dainton, Marketing Director, Excitech
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