RELEASING THE POTENTIAL IN EVERYONE
CLIENT: ARDEN UNIVERSITY
To develop a positioning and identity for Arden University. Arden offer online and blended higher education and have recently been awarded full UK university status. We were asked to capture the unique benefits that Arden deliver to their students in a new and distinctive identity, which will be rolled out across all their collateral.
WHAT WE DISCOVERED
Understanding of how people are often held back from fulfilling their potential, educationally constrained by a variety of factors. Above all, Arden’s style of learning releases people from those constraints and in the process unlocks students potential.
The new brand is in its infancy and is presently being rolled out. Reaction so far, has been exceptionally positive.
I have to say how extremely impressed I am with how you have taken our (at various times), scratchy, incomplete and yet infinite points of view and made concepts which bring so much clarity, power and
emotion to the fore.
Ben Culling, Head of Marketing, Arden University
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