To recruit students to Arden University, the first distant learning facility to achieve University accreditation since Open University in the 60’s. Key to this challenge was the need to develop a positioning which spoke to student’s emotive as well as rational needs.
Post the identity launch tracking studies revealed a strong alignment with desired brand attributes.
Successful recruitment (from a standing start),
of 200 students into the new Ealing Campus.
50,000 students and counting. Arden graduates have found success at companies including IBM, Apple, the KLB Group and Clarins and many of their graduates have increased their salary or been promoted since earning their degree. Source whatuni.com 2017.
I have to say how extremely impressed I am with how you have taken our (at various times) scratchy, incomplete and yet infinite points of view and made concepts which bring so much clarity, power and
emotion to the fore.
Ben Bulling, Head of Marketing, Arden University
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