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We have been appointed to work with Jack Daniels in emerging markets. Jack Daniels, which is now the world’s biggest selling whisky brand, has been expanding rapidly out of its heartland in North America and Northern Europe. |
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The scope of our involvement includes:
- Market Research
- Positioning
- Brand strategy
- Communications
- Training and best practice
Work is currently underway in Eastern Europe, Russia, The Middle East including Turkey and Israel, Central Africa and India, the world's largest single whisky drinking market.
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