With the publication
of a government white paper and continuing concerns over childhood obesity
we were asked by United Biscuits to find the right way to communicate
health issues to consumers on pack.
We created a template that has been
rolled across all the brands in United Biscuits portfolio.
The ‘1-2-3‘ concept uses a new simple navigation of standard
nutritional declarations that was found in research to be both
helpful and responsible maximising the positive benefits of
mandatory copy.
1-2-3 for a healthy balance
The backs of pack are linked to a new website that covers health, lifestyle and food content information in greater detail.
