At the recent Quorum, Dr Fred Morrison (Lecturer in Psychology, University of Belfast, specialising in communication) challenged the view that companies own brands by suggesting they only exist within the role they play in consumers' lives.

Looked at from a psychological perspective, he explained how the conscious and subconscious mind of each consumer assembles a definition of a brand particular to that individual.....making the 'management' of brands, as a consequence, a very fickle practice.

Despite the fact that gardening is one of the UK's favourite pastimes and receives unprecedented media attention, design and branding in a retail context remains something of a backwater.

Following external research with our clients and an internal audit of the Haines McGregor brand we are pleased to launch our new identity.

 

She comes to us from Parker Williams where she gained experience on brands such as Sainsbury's, Del Monte, Disney, Fullers and Toys R Us.

 

...Bluewater established a new standard in retail. With consumers spending an average of 1.5 hours to get there, it offers a sophisticated, almost indulgent ambience with a diverse selection of retail and food and beverage outlets. Haines McGregor are currently defining Bluewater's competitive strategy and brand positioning for the next decade.

 

Tiger is the leading Asian beer in the UK. Haines McGregor have been asked to define the strategy for growth to capitalise on this growing segment of the market.

 

Haines McGregor have worked with Universal Pictures previously on some of their key children's brands. Our current project, conducting research into the UK comedy market, is providing us with insight into the wider video/DVD sector.

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