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This was our theme for the launch of our first "Quorum" held prior to Christmas 2003. Our key note speaker, Global Innovation Director of Diageo, Steve Wilson set the scene for the event with some wise and witty observations, followed-up by sector-specific thoughts from:
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Some insights into successful innovation Cultural, Structural Innovation requires the same commitment as ongoing business. Aligning the brand's agenda and providing the relevant structure & resource is critical. Manage Expectations Innovation is the servant of the overall business strategy. Know what is expected of innovation and go on to deliver against those criteria. Division making is cleaner and the process more productive if you know what is wanted. Consumer Orientation Many companies kid themselves that they are consumer-led - often selling what they have is the main agenda point. Innovation should represent the bridge between what your consumer wants and what you can potentially provide. Pipeline Management Give the company a balanced portfolio of quick win/low risk opportunities, through to longer term/bigger prize - and legislate for initiatives falling by the wayside by having a rush hopper of candidates. Inspired Leadership It starts at the top. Motivation is particularly important in innovation where a great deal of work never sees the light of day. Know your Limitations No one can embrace the full spectrum of skills - strategic through to creative. Balance your team with skills that compliment each other; and outsource where you have gaps. |
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