Haines McGregor have worked with United Biscuits to develop a need-led segmentation for the healthier sweet/savoury snacking market.
The extensive work has provided the foundations of the repositioning and rejuvenation of go ahead!

Unique insights into the health-conscious consumer enabled us to unearth the emotional relationship between themselves and the products they choose, providing the opportunity to create a strategy building on customer loyalty, as well as attracting new buyers.

The distillation of consumer needs was further amplified through distinctive packaging across the 50-strong range - taking it to the customer in a more motivating and appealing way.

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