CREATIVE
INSIGHT

We use a range of creative and projective techniques, in research, to dig deeper than rational responses alone. Getting closer to subconscious ‘system one’ processing, enables us to understand the real drivers of choice.

  • Cultural Insight
  • Consumer Co-Creation
  • Semiotics, Symbolism & Metaphors
  • Motivational Segmentation & Identity Drivers
  • Positioning, communications & Pack Design Research
  • Creative bringing to life of consumers and interpretation of findings

CASE STUDIES