Sugar, Contradiction and Confusion

We have created a webinar in which we run through the history and cultural attachment to sugar and how it has led to the current state of anxiety and confusion.

During the session we look at the power of our longstanding obsession with sugar, decoding the language and imagery surrounding the current debate and highlighting the confused state of the consumer. We also explore alternative strategies that both companies and brands can adopt to make consumers more confident about their choices. And asking, amongst other things, whether taxation really works. This is a must for any marketer in the food or drink industry.

If you’ve got any questions around this, we’d be delighted to go through where we could guide you through our insights and explore how they could be applied to your own brands. Get in touch with us (hayley.roe@hainesmcgregor.co.uk or triin.toldsepp@hainesmcgregor.co.uk).