Our Round-Up of 2016

World End Studios

Author: Hayley Roe (hayley.roe@hainesmcgregor.co.uk)

We wanted to take some time to reflect on a pretty momentous year for brand development at Haines McGregor. I’ll keep it short and sweet… and Brexit and Trump free.

Our year kicked off with a move to new offices on Lots Road, we’ve settled in well and are enjoying our new surrounds… specifically Jak’s which is a great spot for lunch 3 minutes’ walk away. Pop in for the new year and we’ll take you for lunch!

We’ve said hello to some new faces and goodbye to some old ones (sorry Brett ). Katie Spencer has recently joined us in Account Management (ex Dunnhumby P&G), we look forward to working with her and introducing you.

Jasmine, our new Office and Marketing Assistant has hit the ground running and has us all on a very strict recycling regime, as well as organising our upcoming Christmas party!

We’ve launched several new products including Pack Research and TasteMap – which helps decode consumers’ stylistic choices to guide positioning, innovation and product ranging in brands. This worked fantastically when partnered with US lifestyle brand, Heritage Home Group.

We’ve worked on several cracking projects this year and are extremely proud to have worked with some very talented people at Damco, Marks & Spencer, Arla, Excitech, Bord Bia and Carlsberg. As an agency, we have developed a budding area of expertise in ‘Service Brand’ positioning and identity, so watch this space for some new case studies.

We’ve also enjoyed our ongoing relationships with Diageo, Britvic and Associated British Foods, all of whom have continued to push the boundaries with us in approaches and techniques to bringing new brands to market. We very much look forward to working with you guys in the year ahead…and seeing some of the exciting new brands launched!