Positioning for B2B brands

Business to business companies can be suspicious about the value of brands, sceptical that techniques developed for consumer products can be easily translated into B2B where buying cycles are measured in months and years, not seconds, minutes or hours.

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Bridging from insight into positioning

Having spoken to people up and down the country, we found that people’s attitudes to their gardens varied enormously, and divided in to seven clusters. See which you identify with…

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7 Relationships with gardens