The non-alcoholic revolution

The key to the non-alcoholic revolution is understanding that consumers are making a positive choice to drink a soft drink – seeking something, rather than simply looking to avoid alcohol. Today’s lifestyle is all about the eternal search for holistic wellbeing and a balanced lifestyle.

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A wrap-up of 2017

Seasons Greetings from the Haines McGregor team! We’ve had a happy yet busy year and have worked on several fantastic projects across Carlsberg, PepsiCo, Institute of Brewing and Distilling (IBD), Britvic, Jordan, Dorset Ryvita, Patak’s and more.

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Long live the craft revolution

A period of explosive creativity for craft spirits and brewing sectors is growing as consumers are becoming more savvy with a preference for unique tastes.

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Keeping it fresh

‘Fresh and Natural’ is set to be the biggest food trend of the past 30 years, find out how to position your brand.

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Making Research Live & Breathe

In this document we show how a single motivational territory for alcohol can be presented and calibrated to give marketeers and their agencies a really actionable definition.

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