Haines McGregor have redesigned the imported Estonian beer Viru. The redesign includes a new identity featuring the Oliveste church in Tallin. The illustration style, new logo and typography were inspired by Eastern European graphics from the period when Estonia first became independent, in the 1920’s. The brand also has a unique faceted bottle shape and unusual neck only labelling, giving the brand real stand out in the premium bar environment where it is fast gaining distribution. “The new design really adds to Viru’s super premium feel” says John Harley, Beer Brands Director of Global Brands.