The non-alcoholic revolution
The key to the non-alcoholic revolution is understanding that consumers are making a positive choice to drink a soft drink - seeking something, rather than simply looking to avoid alcohol. Today’s lifestyle is all about the eternal search for holistic wellbeing and a balanced lifestyle.
A wrap-up of 2017
Seasons Greetings from the Haines McGregor team! We’ve had a happy yet busy year and have worked on several fantastic projects across Carlsberg, PepsiCo, Institute of Brewing and Distilling (IBD), Britvic, Jordan, Dorset Ryvita, Patak’s and more.
Long live the craft revolution
A period of explosive creativity for craft spirits and brewing sectors is growing as consumers are becoming more savvy with a preference for unique tastes.
Keeping it fresh
‘Fresh and Natural’ is set to be the biggest food trend of the past 30 years, find out how to position your brand.