What’s the point of branding in B2B?
Business to business companies can be suspicious about the value of brands, sceptical that techniques developed for consumer products can be easily translated into B2B where buying cycles are measured in months and years, not seconds, minutes or hours.
Building Brand Authenticity and Purpose
The shift in the zeitgeist from 'perfectionism' to 'authenticity' is in full swing. So how does a brand both build its authenticity and purpose in a consumer's life?
Brexit: The Identity of millenials vs. Older generation
Brexit brings more than a potential divide between mainland Europe and the UK – it will also bring the division ...
Understanding Fickle British Taste
Predicting what consumer’s want, in matters of personal taste, has long been a fickle process. As BHS are now ...