Getting to the heart of the over 50’s market
Contributor: Brett McGregor Like it or not (and if you are a 25 year old creative in an ad agency, ...
Chelsea Flower Show: How does your garden grow?
Author: Brett McGregor, Creative Partner (email@example.com) The proportion of our wealth we spend outside of our home versus inside, has grown ...
What’s the point of branding in B2B?
Business to business companies can be suspicious about the value of brands, sceptical that techniques developed for consumer products can be easily translated into B2B where buying cycles are measured in months and years, not seconds, minutes or hours.
Building Brand Authenticity and Purpose
The shift in the zeitgeist from 'perfectionism' to 'authenticity' is in full swing. So how does a brand both build its authenticity and purpose in a consumer's life?