Ten lessons adult soft drinks can learn from alcohol brands
The nature of social drinking is changing. Worldwide alcohol is in decline and soft drinks on the rise but there are many lessons that soft drinks can learn from beer and spirits.
The non-alcoholic revolution
The key to the non-alcoholic revolution is understanding that consumers are making a positive choice to drink a soft drink - seeking something, rather than simply looking to avoid alcohol. Today’s lifestyle is all about the eternal search for holistic wellbeing and a balanced lifestyle.
A wrap-up of 2017
Seasons Greetings from the Haines McGregor team! We’ve had a happy yet busy year and have worked on several fantastic projects across Carlsberg, PepsiCo, Institute of Brewing and Distilling (IBD), Britvic, Jordan, Dorset Ryvita, Patak’s and more.
Long live the craft revolution
A period of explosive creativity for craft spirits and brewing sectors is growing as consumers are becoming more savvy with a preference for unique tastes.